How to give value and get results from your brand Expectation nothing is free.
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What are the top 8 expectations from building your brand. Do you really desire or know how to deliver value and obtain results from your free brand? Assume you’re launching a charitable fundraising campaign. If you host a charitable event, Zoom meetings or Webinars. You would not want to do this event for free. Even if you were a charity, you would have to pay your bills. Even if the effort you put forth is philanthropic. Always remember, someone will always benefit from your efforts if you volunteer to perform the task.
As a result, don’t be afraid to exchange something of value for your effort, or hard work.
If you’re donating to a charity. For example, don’t be afraid to ask for help. Get assistance with one of your project. Even if the the charity can not give money, can only volunteer there time or efforts. You can expect some form of value in exchange for your money, time and effort. Whether it’s a free eBook, webinar, training or information or data.
I’ve created a list of expectations or results you can expect based on the type of value, labor, time , money you volunteer or donate.
Type – Value – Expectation ( Resulting from your effort or work )
- eBook = Data = Personal information, time, or support ( Data or lead, reviews, referrals or a present or future purchase ).
- Coupon = Lower price = Personal information, time, or support ( Data or lead, Referrals or a present or future purchase).
- Webinar = Free Training = Personal information, time, or support ( Data or lead, reviews, referral or a present or future purchase ).
- Website = Information = Personal information, time, or support ( Data or lead, reviews, Subscription, referral or a present or future purchase, ADs ).
- Zoom Meeting = information = Personal information, time, or support ( Data or leads, reviews, referral or a present or future purchase ).
- Video = Entertaining information = Personal information, time, or support ( Data or leads, reviews, Subscription, referral or a present or future purchases, ADs ).
- Consulting = Professional Services = Informative information, time, or support ( Data or leads, reviews, Subscription, referral or a present or future purchases, ).
- Charitable Donation = Help, Support, Good graces or Hippieness = Time or Money ( Data, time, donations, Subscription, Support ) .
Reducing your risk while building your brand.
How can you lower your risk? Giving value entails a certain amount of risk. You should use partners to lessen risk while organizing an event, whether it’s a free, sponsored, paid, or mixed event.
Reduced risk does not imply that you must handle everything yourself. When you employ sponsors and advertising when needed, you can save money while lowering your stress level.
When planning an event that could cost anywhere from $0 to infinite, partnering with investors, sponsors, or venue owners can help reduce risk.
The event’s details are being gathered. How do you go about analyzing the data and calculating your ROI? This isn’t as straightforward as ensuring you have enough money to cover your expenses and expenditures, but it’s critical.
Set aside some time to go over all of the elements relating to the event’s design, production, running, and follow-up activities to properly gather all of your event information.
Information and expenditures resulting from your event.
Keep a separate record for information and expenditures obtained from your event. This data is very important for future charitable events, for correct record keeping, and for taxes. Remember separate your information when possible. Especially if it’s your event data, expenses or finances.
- Planned expenditure.
- Unplanned expenditure.
- Direct income raised.
- Indirect but related income.
- Event data
Record everything you projected you’d spend on the project from the start. Include purchases, rentals, personnel hours, and expenses. Include unplanned spending. Anything you spent that isn’t originally anticipated, is referred to as unplanned expenditure. You’ve separated this because you need to have proper record keeping. Not because it’s wrong to spend money you don’t have, but because it’s part of the learning and self-training process. When you conduct your next event, you’ll have a better sense of what kind of contingency costs to budget for. Ticket purchases and any sales arising from promotional goods, books, or products related with the event provide direct revenue. Indirect income includes any additional products or services acquired after the event and whose sale can be linked to the event’s success.
Ticket purchases and any sales arising from promotional marketing. Goods, books, or products related with the event provide direct revenue. Indirect income includes any additional products or services acquired after the event and whose sale can be linked to the event’s success. This is when things start to get murky, because it’s very probable that some of your sales will be difficult to assign to this event alone, or to direct sales, products, or promotional items. The best thing to do is to count the transaction, or a percentage of it, say a quarter, and attribute it to a variety of marketing strategies, including the event.
Choosing a partner for success.
Choose the best partner and free if possible when marketing for your event. Social media has been in the value industry for many years. Nearly 100% of all event, or follow-up sales for events. Most brands, product, or sponsors can attribute there success to social media. like FB or Myface5