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How Brands Become Icons: The Principles of Cultural Branding

$23.27

Publisher ‏ : ‎ Harvard Business Review Press; Illustrated edition (November 1, 2004)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1578517745
ISBN-13 ‏ : ‎ 978-1578517749
Item Weight ‏ : ‎ 1.29 pounds
Dimensions ‏ : ‎ 6.42 x 1.08 x 9.4 inches

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Publisher ‏ : ‎ Harvard Business Review Press; Illustrated edition (November 1, 2004)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 288 pages
ISBN-10 ‏ : ‎ 1578517745
ISBN-13 ‏ : ‎ 978-1578517749
Item Weight ‏ : ‎ 1.29 pounds
Dimensions ‏ : ‎ 6.42 x 1.08 x 9.4 inches

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