How Brands Become Icons: The Principles of Cultural Branding
$23.27
Publisher : Harvard Business Review Press; Illustrated edition (November 1, 2004)
Language : English
Hardcover : 288 pages
ISBN-10 : 1578517745
ISBN-13 : 978-1578517749
Item Weight : 1.29 pounds
Dimensions : 6.42 x 1.08 x 9.4 inches
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Publisher : Harvard Business Review Press; Illustrated edition (November 1, 2004)
Language : English
Hardcover : 288 pages
ISBN-10 : 1578517745
ISBN-13 : 978-1578517749
Item Weight : 1.29 pounds
Dimensions : 6.42 x 1.08 x 9.4 inches
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