Launch Your Brand Today 

And Build Your Startup in 7 Days

Creating a brand for your startup is a lot like creating a character in an animated series. Think of the characters as the first impression you’ll make on new customers and investors, your company’s personality and appearance, and how you want people to remember you after they’ve met you once. Your brand is what shows up when people Google you or ask how they can reach you again - your company’s identity, image, reputation, and perception.
A successful startup brand should be unique to the company, align with its values and mission statement, and express its personality clearly enough that anyone coming across it can know at a glance who they are or what they do. A strong brand gives your startup credibility with potential customers from the start so it’s easier for them to trust you in future interactions.

What to think about when creating your startup brand

When creating your startup brand, keep in mind that it is constantly evolving. As a small business, you will likely need to pivot as your company changes. In fact, 70 percent of startups change their branding by the second year of operation. You should also consider what messages you want your brand to convey about who you are and where you want to go. Your brand should reflect your values and mission statement so people can trust you in future interactions.
The key is to recognize that the meaning of a brand changes over time and the message conveyed by it will be different depending on when it is being viewed. Make sure that your voice is clearly heard through your branding process and have a clear vision for what you want it to achieve by the end of it.

Know your target audience

It’s vital to know who you are going after with your brand if you want it to be successful. If you don’t have a clear understanding of who your target audience is, how will anyone in the company know?
Your brand should be an extension of yourself and reflect your personality. Your brand doesn’t have to be as complex as Apple or Samsung, but it should be consistent and cohesive.

Think about your company’s values and mission statement

Your company's values and mission statement will provide the foundation for your brand.
Think about what values you want to express and how you want to express them when creating your brand. For example, if you are a company trying to appeal to a younger demographic, think about how you can do so with your brand and what the appropriate tone should be for a popular Instagram account. A company's mission statement defines its purpose, product offerings, and target audience. It also identifies who they are as an organization and what they strive to achieve as they grow.

Brainstorm potential logo and brand elements

One of the first things you need to consider when developing a brand for your startup is what your brand will be. When brainstorming potential logo and brand elements, think about the personality of your company, how different it is from others, and how you want to represent yourself.
Start with the logo - do you want to use symbols or just your company name? Will you use a symbol that represents your company as a whole, or will you go with something more specific?
What colors do you want to convey in your brand image? What kind of fonts should be used? How should they be styled?
Think about which words should appear on the logo. Is there anything special about the font choice there? Who are you trying to reach with this logo? Are there any words that would represent an important feature of your business or its offerings that might not show up anywhere else on the site or product packaging?
Think about branding options like colors, materials and texture, and shapes - what kind of shapes can help design a recognizable image for people who come across it at first glance?

Discover which colors, fonts, and graphics work best for you

You want your business to look professional and put together even before you launch it, which is why you need to know how your brand will appear online. Your logo is the most important part of your brand, as it will be the one thing that all your potential customers see whether they’re on a computer or scrolling through their Instagram feed. The colors, fonts, and graphics you choose could determine if people remember your name or not. A strong primary color can help make an impression when someone views your website for the first time.
Different designers work differently with different software, but there are some general guidelines that apply across multiple design programs:
-The company should have a consistent font throughout its branding.
-Primary colors should be used consistently in branding and marketing materials.
-Consistency within text sizes, font weights, and styles helps create a cohesive look that is familiar to people who use various design software.
-Designers should vary typography in order to avoid becoming boring without losing consistency with the rest of the brand's logo or overall visual identity.

Plan how your brand will be introduced to the public

This is the most important step in creating your brand. It’s not always easy to know how you want your brand to be introduced, but it’s essential. For example, if your company is a software development company that builds websites and customer service platforms, you might want to consider how your product will introduce itself when someone comes across it on the internet. If that customer downloads a trial of the software, then your product can show up as a pop-up or an ad banner.
Another example would be if you are launching a startup in healthcare, then think about how you want your brand to be presented on hospital websites, doctor's offices, insurance companies, and so on. If you know where potential customers are likely to find your startup, then make sure that information is included in what you do for branding purposes.
Once you have this plan in place, go ahead and move on to the next step: choosing colors and images for your brand identity.

Wrapping up

thoughts on branding
It’s important to remember that your brand is not just the logo, website design, and marketing materials. Your brand is what your company does for its customers. It’s about the interactions between you and your audience and how those interactions make people feel about who you are and what you do. So before spending a lot of time or money on developing a brand, I recommend conducting market research to find out what people want from your company.

FAQs

The Ultimate Guide.

If you absolutely have no money to start your brand. This Guide is my option for you. Create a free website, landing page, prototype, or even just a brand post to solicit comments, validate your concept, assemble a team of co-founders, and attract investors.

Free to start: Myface5.Brand Newsletter!

Tip #1 Become a manager or join a free newsletter.

Join Our Brand Management Facebook Group (where we do weekly live training and brand management strategy FREE), here.
A Start for free newsletter designed to provide you with a daily actionable branding, Sales, or Business Tip that takes only 2 minutes to consume!

Tip #2 Start for free.

This tip is not saying don't invest in paid advertising.
You need to be paid advertising.
The best way to reach your ideal audience if you're a brand manager and you have absolutely no money and nobody knows who you are is to find out how to spend your time getting traffic for free and getting that first sale.

Tip #3 Start your own Facebook group or myface5 brand group.

Another tip is to invest your time in the right places to get advertising results. If you are starting with absolutely no funding. starting your own group gives you control while allowing you to assign a moderator or admin to free up your time to grow your brand.

Tip #4 Every month’s budget should include this tip.

Every sale should have a portion allocated to Advertising.
As soon as you get your first sale, 5% of every sale should be allocated to start your ad budget.

Tip #5 Start Your Ad Budget Early.

In all honesty, using this strategy makes the most sense when you're starting out and even more, since if you already made a sale and have some kind of funding or income coming in.

Tip #6 Spend Your Ad Budget.

The next tip is a well-known strategy and most brand managers are afraid to implement it right away, mainly because they've been taught that when you're brand new, using this well-known branding strategy doesn't make sense because you have little money. 

Tip#6 Scale Fast

increase your sales and increase your ad budget.
It makes sense because you're getting in front of more people faster than you ever will, relying solely on organic traffic. Most brand managers believe that it's not smart to run paid ads because they're brand new.
Every business that's serious about doing business was once small and invests in paid advertising. These companies still allocate a good amount of their revenue to paid advertising. We all know companies like Microsoft, Apple, Google, and Meta.

Tip#7 You should never consider using this well-known and effective branding technique in your company. Waiting or Doing nothing.

If you found this newsletter valuable and you want more help learning how to implement paid advertising in your brand managers business strategy do one or both of these things:

#1 Join our Get Clients Daily Facebook Group (where we do weekly live training and brand management strategy FREE), here.

#2. Sign up for our next free "Wealthy brand managers" & "7-Day Business Startup Guide" by clicking here.

Where do you want to go? What’s your destination?

You don’t need to go to business school or have 5 years of experience to launch a new business. In fact, you probably don’t need any experience at all. The truth is that anyone with a great idea, the drive to succeed, and the willingness to work hard can start their own company — no matter how old they are, what their background is or what levels of education they have completed.

The world is packed with examples of successful entrepreneurs who launched their businesses with almost no prior experience in the field. There are many famous examples such as Bill Gates of Microsoft, who dropped out of undergrad to start his software business; Sara Blakely who was working as a secretary when she launched her billion-dollar fashion empire selling underpants; and Oprah Winfrey who worked as a reporter before launching her talk show and media empire.

As a CEO you should have the answers to all these questions after 7 days.

How to quickly make an assessment of your situation? What is your Inspiration? Why do you want to do this?
What got you interested in this field? What problem do you want to solve? What do you want to achieve?
Why do you care about this? What are your skills? What are your strengths and weaknesses?
What do you know how to do? What are you bad at? What can you improve? What skills do you need to learn?
What is the industry? What are the trends? What are the strengths and weaknesses of your industry?
What is the state of your startup market right now? What resources do you have available?

Leadership abilities are when you understand the value of your team.

Leadership is a skill that is not easy to master. It takes time and effort to learn how to lead a team. But it is also important for the leader to understand the value of his team. A good leader should be able to motivate his team and make them feel valued. He should also be able to delegate tasks and responsibilities so that everyone can work on their strengths.

Integrity and a strong sense of ethics.

Your integrity and a strong sense of ethics are the foundation of your business. They will be what inform all of your decisions and keeps you on the right path when things get difficult. They will also be what inspires trust and loyalty in your partners, employees, customers, and investors. They will be what makes you successful, or they will be what keeps you from ever getting off the ground. A person with a shady past and a shaky foundation is not someone who you would want to do business with. And people will recognize this. It is not just about what you do and say now, but also about what you have done in the past. Be honest about your past and what you’ve done in the past. Be trustworthy and have integrity.

Highly Competitive & self-driven.

You are going to be competing with others for every single customer, investment, and resource. You are going to be up against other businesses for employees and investors. You are going to be up against other people for the press and attention. You are going to have to have a highly competitive drive to push past other people, other businesses, and other companies to succeed. You need to be highly competitive and motivated to succeed, regardless of what others are doing and how they are working. You need to be willing to work hard, make sacrifices, and push past any doubts you might have to succeed. You can’t let other people’s confidence or success stop you from trying. You need to be self-driven, motivated, and willing to do whatever it takes to succeed.

Willingness to take risks & fail.

No matter what you do, you will fail. You will make mistakes, you will learn from those mistakes, you will get back up after you fail and you will keep going. If you are not failing, you are not trying enough new things. You need to go out and make mistakes. You need to go out and take risks. You need to be willing to fail. You need to be willing to fall down, get back up, and try again. You need to be willing to keep going even when you fail. Because you will fail. But you need to keep going anyway.

Creative innovator

Entrepreneurs are creative innovators. They are constantly coming up with new ideas and new solutions to problems. You need to be able to come up with new ideas and new solutions to problems. You need to be able to generate new ideas and new solutions to problems as they arise. You need to be able to create new opportunities and new solutions to problems that may not be obvious to others.

Recognize what you don’t know and be willing to learn.

It’s normal to feel nervous and even hesitant when you first start a business. It’s like you’re standing at a crossroads and your entire future is up to you. You might not feel ready, but you have to be willing to push through that feeling. The best way to conquer that feeling is to recognize what you don’t know and then be willing to learn it. You don’t need a college degree or years of experience to start a business. You don’t need tons of capital or even a brilliant business idea. All you need is a willingness to learn and a desire to get started and make things happen.

Proofing Ground The truth.

The truth is that anyone with a great idea, the drive to succeed, and the willingness to work hard can start their own company — no matter how old they are, what their background is or what levels of education they have completed. The world is packed with examples of successful entrepreneurs who launched their businesses with almost no prior experience in the field. There are many famous examples such as Bill Gates of Microsoft, who dropped out of undergrad to start his software business; Sara Blakely who was working as a secretary when she launched her billion-dollar fashion empire selling underpants; and Oprah Winfrey who worked as a reporter before launching her talk show and media empire.

Remember "Failure is just feedback and not final"

Don’t Develop an Expert Skill Before Launching Your Company.

If you’re starting your company with no experience, it’s a good idea to develop one or more skills that are relevant to your business before you start. This will help you to understand your industry better before you launch your company. You can also use these skills to help generate income while you’re getting your company off the ground. but you don't have the expert skills and frankly don't have the time to learn it within 7 Days!

• Brand Building Blocks: Keys to Success for Managers and Senior Management.
• Brand Risk Governance: Improving Managers' Effectiveness.
• Brand Credit: Brand Managers Can Make a Difference, and scale quickly while helping procure funding.
• Brand Operational Failures: Navigating Rapid Negative Changes.

Decide What You Are Going to Sell

Before you start building your product, you should think carefully about what you are going to sell. What problem are you solving? Who are your customers? What are their requirements? What is the price point? How much will you sell? These are all important factors to consider. Most entrepreneurs will start by selling a product and then add new services or products later on.

Pick the Right Platform for Your Product

Once you’ve decided what you are going to sell, you’ll need to pick the right platform for your product. This will depend on the industry you’re in, your location, and what kind of product you’re selling. If you’re not sure where to start, you can use the B2B Marketing Checklist to help you decide what platforms are best for you. You should also decide which platform to use for your marketing site. This can be a subdomain on your main site, or a completely separate site depending on your product. If you’re selling software or other digital products, it is typically best to have a subdomain on your main site. If you’re selling physical products, a completely separate site is often best.

Two Days: Build Your Website and Marketing Site

Once you’ve picked the right platform to use for your marketing site, it’s time to build it. Many entrepreneurs start with a simple Squarespace site or a Wix website, but as your business grows, you’ll probably want to switch to a more powerful and scalable platform like Shopify Plus. You can also choose a scalable e-commerce solution like Big Commerce or Shopify. You can use the Marketing Checklist to help you decide which platform is best for you. If you’re selling a digital product, you’ll also want to put together a sales page for your product. You can see examples of sales pages that have been successful in the past to help inspire you. The Sales Funnel Checklist can also help you choose the right sales strategy for your product.

You need a business plan or at least a flow chart and an action plan

Ideas are a dime a dozen. Anyone can have an idea for a business. What differentiates one idea from another is the amount of effort that goes into executing that idea. Anyone can have an idea, but only the people who actually follow through with the idea are successful. You need to have a business plan or at least a flow chart of actions that need to be done to make it happen. You need to be able to walk people through exactly what you’re going to do and how you’re going to do it.

Be flexible, Adjust on the fly, and Never stop tweaking until it’s working.

No matter how much you plan, things will change. Pressures and opportunities will arise that you can’t anticipate. Markets will shift, customers will change their behavior and your team will evolve. What worked yesterday may not work today. Your original idea may not be the best path forward. You need to be flexible and willing to adjust on the fly and make changes as needed. You need to be willing to never stop tweaking and refining your plan until it is working.

SWOT analysis, Where do you want to go?

What are your advantages, risks, opportunities, and weaknesses? planning process depends on your ability to conduct a  SWOT  analysis.  To construct a comprehensive understanding of your present situation, one must be created. What do you currently have? What do you have that can help you? What do you have that can hurt you? What do you want to accomplish? What is your overall goal? What do you want to achieve? What is your mission? What are your strengths? What are your assets? What are your opportunities? Who are your top competitors?

Competitors analysis, Who are they? What do they do?

Who are your competitors? What are they doing? What are they offering? How are they positioning themselves? What are their strengths and weaknesses? What is your brand and how does it differentiate itself from other brands in the industry? What do you offer that is different from what is currently offered? What needs do you fill for customers that aren’t currently being fulfilled? What are the trends in the industry? What is changing and why? What are your competitors doing with these trends? How will these trends affect your business? What is the growth rate of your industry? What is the projected growth and decline of your industry? What are the trends in your industry? What are the strengths and weaknesses of your industry? Are there any major problems in your industry that need to be resolved?

Seven Days: Build Out Your Product and Backend Services

Once you’ve built your marketing site and sales funnel, it’s time to start building your product. This step can vary greatly depending on what you’re building. If you’re building a software product, you’ll probably want to start with the SaaS (software as a service) model. If you’re building a B2B product, you’ll want to start with the on-premise model. If you’re building a B2C product, you’ll want to start with a marketplace or e-commerce model. If you’re not sure what model is best for you, you can use the B2B Marketing Checklist to help you choose.

Six Days Days: Build Out Your Team and Infrastructure

It might seem strange to put this as a priority during your 7-Day Startup, but once you’ve decided what you’re going to sell and how you’re going to do it, it’s time to start building your team and infrastructure. This is the time to find contractors and employees if you need them. It’s also the time to start looking at infrastructure, cloud services, and legal structures. If you’re building a software product, it’s time to start researching scalability, hosting, and other technical needs. If you’re building a physical product, it’s time to start looking at sourcing or manufacturing partners. If you’re building a marketplace, it’s time to start looking at legal structures and compliance issues.

Five Days: Build Out Your PR, Marketing, and Advertising

Once you’ve built your product, sales funnel, and team, it’s time to start building your PR, marketing, and advertising. This step can vary greatly depending on what you’re building and who your target market is. If you’re building a B2B product, you’ll want to focus on building a strong brand and making sure your conversion funnel is set up correctly. If you’re building a B2C product, you’ll want to start building your brand and acquiring customers as quickly as possible. If you’re building a marketplace, you’ll want to make sure you’re complying with all regulations, paying your taxes, and making sure you have a good PR strategy.

Four Days: Legal, Accounting, and Incorporation Setup

Last but not least, it’s time to finish up your 7-Day Startup by setting up your legal structure, accounting, and incorporation. If you’re building a B2B product, you’ll want to make sure you’re complying with all regulations. If you’re building a B2C product, you’ll want to make sure you have the correct tax structure for your state. If you’re building a marketplace, you’ll want to make sure you’re following Amazon’s rules and abiding by all other regulations. When it comes to incorporation, it’s best to hire a lawyer or do it yourself through a company like LegalZoom.

Three Days: AdWords Campaign and Analytics Setup

The last thing you need to do during your 7-Day Startup is set up your AdWords campaign and analytics. If you’re building a B2C product, you’ll want to start your AdWords campaign as soon as possible. If you’re building a B2B product, you’ll want to wait until you have a pre-sales funnel set up. If you’re building a marketplace, you’ll want to wait until you have enough inventory available to start tracking conversion rates.

Two Days: PR, Marketing, and Advertising Setup

Once you’ve set up your AdWords campaign and analytics, it’s time to start building your PR, marketing, and advertising. If you’re building a B2B product, you’ll want to get in touch with industry publications and start building relationships. If you’re building a B2C product, you’ll want to start with your local market in order to get valuable feedback. If you’re building a marketplace, you’ll want to start getting in touch with your suppliers and find out how you can help them.

One Day: Getting your first sale on day 1. 

Creating a launch day through social media, with seven automated posts, on all the different social medial platforms, e-mail, and autoresponders. leading to launch day one, the seventh day "Today". You will get sales.

What to focus on after your 7-day Startup Period?  

Brand Organic Growth:

Grow by using Influencers, Affiliates, and Use Groups with moderators.

Brand Automation:

Using a Myface5 brand manager to hire manage and scale your brand, make this task easy.

Brand Compliance :

Get A Legal, Accounting, and Incorporation Setup

Last but not least, it’s time to finish up your 7-Day Startup by setting up your legal structure, accounting, and incorporation. If you’re building a B2B product, you’ll want to make sure you’re a Delaware corporation, use ( clerky ), and keep your documents in a safe place.  Make sure your share structure and Core Concepts are set up correctly. Use QuickBooks.

Brand Protection: 

Creating Your Brand Guidelines or usage rules.

Make sure to outline enough of the rules to maintain your brand's consistency while keeping them concise enough for contributors to understand all of the requirements. Whether internally or externally, Brand Guidelines, Usage Rules Protect your brand from everyone who touches your brand but also serves as your owner's manual for using your brand. These usage rules will frequently get tested in subsequent years through normal brand usage. Especially copy protection and modifications.

Day-to-Day Business Practices.

Free business resources:

Despite the complexity and constant change in search engine optimization, you can easily stay on top of things by using these free SEO resources, employing these free SEO resources will make it simple for you to stay ahead.

What Does a Brand Mean for Businesses?
What is your Inspiration? Why do you want to do this?
What are your skills? What are your strengths and weaknesses?
Industry analysis, What is the industry? What are the trends?
Competitors analysis, Who are they? What do they do?
What Components Make Up a Brand?
What are your financial sources?
What are your brand's financial risks?
What are your financial constraints?

Q&A, Answers before they ever ask.

Question. What if my brand or idea fails?

Answer.  Follow the steps below.

Step1. Identify the failure quickly, make changes to address, adjust and solve the cause of the failure then try again.

Step2. Repeat Step1. until there is no failure or desired results are achieved.

 You will never fail if you assist clients in finding solutions promptly.
Keep an eye out for client pain point triggers and help them find solutions with individualized, quick help. Use active offerings like a chat pop-up or a text with a service reminder.

You can solve problems quickly and also increase engagement on your website by anticipating client follow-up inquiries and answering or offering guidance.

Respond to questions before the questions are ever asked.

Question: What if i run out of money?

Answer: This will never happen if you know your Burn Rate and monitor your Capable (captable.io).